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''Rainbow Brite'' is a media franchise by Hallmark Cards, introduced in 1983. The animated television series of the same name first aired in 1984, the same year Hallmark licensed Rainbow Brite to Mattel for a range of dolls and other merchandise. A theatrical feature-length film, "Rainbow Brite and the Star Stealer" was released by Warner Bros. in 1985. The franchise was rebooted in 2009, and again in 2014 through Hallmark's online on-demand streaming video service Feeln. ==Production== Creation and development of Rainbow Brite for Hallmark Cards is credited to Hallmark's Vice President of Creative/Licensing Gary Glissmeyer, a team of artists headed by Cheryl Cozad, and writers under the direction of Hallmark's Editorial Director Dan Drake. Hallmark's Vice President of Sales & Marketing Lanny Julian assembled a team of marketing and public relations associates for this new division. Glissmeyer and Julian were tasked with breaking Hallmark into the licensing business with the creation of characters targeted at children. Glissmeyer's concept of a young girl with powers over nature evolved into her being responsible for all of the colors of the universe. Once the concept was cemented, Cozad's and Drake's teams developed the backstory and characters needed to support it. Jim McDowell, a key player from Hallmark's marketing unit conceptualized a strategy to get the new brand in the public eye. Julian chose Mattel as the manufacturer and distributor for the line of dolls and toys to follow and placed Cozad in charge of working with Mattel. Julian also chose DIC Animation of France as the studio to provide the brand with episodic animation for television. Hallmark artist G.G. Santiago developed and finalized style guide models for Rainbow Brite and her friends. Hallmark writer Mary Loberg and freelance television writer Woody Kling worked with DIC in creating TV storylines for the series, which provided DIC the framework to produce the episodes. Rainbow Brite made her animated debut in the syndicated prime-time television special, "Peril in the Pits," which was first aired on June 27, 1984. Later a pair of two-part specials were produced, "The Mighty Monstromurk Menace" and "The Beginning of Rainbowland." A theatrical feature-length film, "Rainbow Brite and the Star Stealer" was released by Warner Bros. in 1985. These were followed up with eight more episodes for a total of thirteen (one season in American television). The episodes became part of DIC's weekly syndicated ''Kideo TV'' block of programming and were rerun in 1987. Most, if not all, were published on VHS tapes in the USA and the UK, along with two live action programs. One of these was a program intended for use at young girls' birthday parties; the other was made on location at the world famous San Diego Zoo. Debbie, the elephant that appeared in this program still resides at the San Diego Zoo as of 2015. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Rainbow Brite」の詳細全文を読む スポンサード リンク
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